Mindpower Inc.
Associate Creative Director – January 2022 to Present
I lead project teams in developing creative concepts that make vision and strategy come to life for our clients. I’m also responsible for helping to lead the agency’s creative team on a wide range of projects by providing direction, support, and strategy. I oversee direct reports and creative partnerships for the agency.
Director of Content and Digital – April 2019 to Present
I oversee the agency’s content and digital work – from major web projects to story collection to creative content development to social media strategy. I help education clients think smarter about content and shape the strategy for bringing brands, campaigns, and stories to life across all platforms. I lead the agency in creating new services and innovative creative concepts for the web and social media. At the heart of what I do is making powerful connections through captivating content.
Content Strategist – 2014 to 2019
I helped clients bring their brands to life across all platforms. My primary responsibilities included making best practice recommendations, creative development, UX strategy, social media strategy, and digital project management. I produced award-winning creative that garnered results for clients and significantly grew Mindpower’s content and social media services.
Copywriter – 2014
I wrote, interviewed, edited, proofed, worked with clients, asked questions, brainstormed, and wrote some more—for every medium imaginable.
Georgia State University School of Public Health
Communications Assistant – 2013 to 2014
I collaborated with public health experts to tell the school’s story and position SPH as a thought leader through school news stories and web content. Loved working to develop strategies, brainstorm solutions, and optimize the SPH website as the primary content manager.
Georgia Department of Transportation
Communications Intern – Summer 2013
Helped develop an internal communications initiative to help GDOT better communicate with it’s internal staff and boost employee morale.